The question I get asked most often: "What can I actually do with OpenClaw?"
The official documentation answers with architecture diagrams. This article answers with working bots you can deploy today.
Five specific bots, five specific use cases, with the exact configuration for each.
Bot 1: Customer Support Assistant (Telegram)
The setup: A Telegram bot that answers common customer questions based on a knowledge base you define. Handles FAQs, escalates complex issues.
Who this is for: E-commerce stores, SaaS products, service businesses with repetitive support requests.
Configuration:
Name: [Your Brand] Support Channel: Telegram Model: Claude 3.5 Sonnet (good balance of quality and cost) System prompt: You are a customer support assistant for [Company Name]. Answer questions based on the FAQ below. For questions not covered, respond with: "That's a great question — let me connect you with our team. Please email support@[company].com" [Paste your FAQ content here]
Skills to add: None required for basic operation. Add a "Web Search" skill if you want it to reference external documentation.
Expected cost: $15–$40/month for a small business with 50–200 support interactions/day.
The secret to good support bots
The system prompt knowledge base is everything. Spend 2 hours writing comprehensive FAQ content and your bot will handle 70–80% of tickets. Spend 20 minutes and it will handle 20–30%.
Bot 2: Slack Research Assistant
The setup: A Slack bot that researches topics and produces structured briefings on demand. Useful for sales teams, analysts, or anyone who needs quick research.
Who this is for: Sales teams prepping for calls, marketing teams monitoring competitors, analysts who need fast summaries.
Configuration:
Name: Research Bot Channel: Slack Model: Gemini 2.0 Flash (faster responses, good for research tasks) System prompt: You are a research assistant. When given a company name, person, topic, or question, search for recent information and produce a structured briefing with: Overview, Recent News, Key Facts, Potential Talking Points. Keep it scannable. Maximum 400 words.
Skills to add: Web Search (required for this to work well), Document Reader (optional, for internal docs).
How to use: In Slack, message the bot: Research Acme Corp ahead of my call tomorrow
Expected cost: $20–$60/month depending on research volume.
Bot 3: Telegram Lead Qualifier
The setup: A Telegram bot that qualifies inbound leads through conversation, collects key information, and sends you a summary when they're done.
Who this is for: Consultants, agencies, freelancers who get inbound inquiries through Telegram/WhatsApp.
Configuration:
Name: [Your Name] Assistant Channel: Telegram Model: Claude 3.5 Haiku (fast, low cost for high-volume qualification) System prompt: You are an intake assistant for [Your Name/Business]. When someone contacts you, gather: 1. Their name and company 2. What they need help with (2-3 sentences) 3. Their timeline 4. Their budget range 5. How they heard about [Your Name] Be conversational, not form-like. After collecting all 5 pieces, say: "Thanks — I've got what I need. [Your Name] will review this and get back to you within [X] hours." Do not make any commitments about work, pricing, or availability.
Skills to add: Email Notification (to send you the lead summary), Calendar Check (optional, to mention your next availability).
Expected cost: $5–$15/month for typical consulting inquiry volumes.
Bot 4: Internal Knowledge Base Bot
The setup: A Slack or Telegram bot that can answer questions about your company — processes, policies, how-to guides, contacts.
Who this is for: Teams that have written documentation nobody reads. This makes the docs conversational.
Configuration:
Name: [Company] Handbook Channel: Slack (in a dedicated #ask-the-bot channel) Model: Claude 3.5 Sonnet System prompt: You are the [Company Name] internal assistant. You have access to our employee handbook, process documentation, and FAQs. Answer questions accurately based on the documentation. If a question isn't covered, say so and suggest who to ask. Do not guess or make up policies. [Paste your company documentation here, or link to it]
Skills to add: Document Reader (to access Google Docs or Notion pages with your documentation instead of pasting it into the prompt).
Real value: New employee onboarding time drops significantly when they can ask questions conversationally rather than hunting through documentation.
The documentation quality test
If your bot gives wrong or vague answers, your documentation is wrong or vague. This is actually a useful forcing function to improve your written docs.
Bot 5: Content Drafting Assistant
The setup: A Telegram or Slack bot that helps draft content on demand — social posts, email copy, blog outlines, ad copy.
Who this is for: Marketing teams, founders doing content themselves, agencies with content workloads.
Configuration:
Name: Content Assistant Channel: Slack Model: Claude 3.5 Sonnet (best for creative writing tasks) System prompt: You are a content strategist and copywriter for [Company Name]. Brand voice: [Describe your brand — formal/casual, direct/educational, etc.] Target audience: [Who you're writing for] Topics we cover: [Your content topics] Things we never say: [Off-brand phrases or approaches] When asked to write something, produce 2–3 variations. Always ask if you need clarification before writing.
How to use:
Write 3 LinkedIn posts about our new feature launchDraft an email to re-engage dormant trial usersGive me 5 subject line options for a cold outreach sequence
Expected cost: $20–$50/month for a marketing team with daily usage.
Getting All 5 Running
On a self-hosted OpenClaw setup, each of these bots would require a separate installation — or careful multi-channel configuration on a single instance.
On Clawfleet, each is a separate instance. You create them from the same dashboard, they run independently, and you manage billing for all of them in one place.
The configurations above work directly in Clawfleet's instance setup form.
Deploy your first bot today
All 5 bot types work on the Starter plan. First month $1.
