Build a Competitive Intelligence Agent with OpenClaw (Monitor Competitors 24/7)
AgencyCompetitive IntelligenceStrategy·2 min read
Build a Competitive Intelligence Agent with OpenClaw (Monitor Competitors 24/7)
How to set up an OpenClaw agent that tracks competitor pricing changes, new feature launches, content strategy shifts, and hiring patterns — and delivers a weekly intel brief to your team.
Your competitors changed their pricing last week. One of them launched a new service offering. Another started running aggressive Facebook ads targeting your exact audience.
You found out about all three from a client who asked, "Did you see what [Competitor] just announced?"
That's embarrassing. And it's preventable.
What a Competitive Intelligence Agent Monitors
An OpenClaw agent on Clawfleet can monitor your competitive landscape across five dimensions:
1. Website Changes
The agent checks competitor websites daily for:
Pricing page changes (new tiers, price increases, new features per tier)
New landing pages or service offerings
Team page updates (who they hired, who left)
Case study and testimonial additions
Blog content topics and publishing frequency
When something changes, you get an alert with a summary of what's different and why it might matter.
2. Social Media Activity
The agent tracks competitor social accounts for:
Content themes and topics they're investing in
Engagement patterns (what gets their audience responding)
Ad library activity (new ads, targeting angles, creative strategies)
Follower growth trends
Influencer partnerships or co-marketing
3. Job Postings
Hiring tells you where a competitor is investing. The agent scans their careers page and job boards for:
New roles (are they building a sales team? Expanding to a new service area?)
Role descriptions (what skills and tools are they hiring for?)
Location signals (opening a new market?)
Salary ranges (useful for your own hiring and positioning)
4. Review and Reputation Signals
The agent monitors:
Google Business reviews (new reviews, sentiment trends)
G2/Capterra reviews (for SaaS competitors)
Clutch and DesignRush listings (for agency competitors)
Reddit and forum mentions
5. Content and SEO Strategy
The agent analyses:
What keywords competitors are targeting (new blog content, landing pages)
Their backlink acquisition patterns
Content format experiments (video, podcasts, newsletters)
Guest posting and PR mentions
The Weekly Intel Brief
Every Monday, the agent compiles everything it observed into a structured brief:
## Competitive Intel Brief — Week of [Date]
### [Competitor A]
- **Pricing:** Increased Growth plan from $149 to $179/month (20% increase)
- **Content:** Published 3 blog posts about AI automation for dental practices
→ They're moving into healthcare vertical
- **Hiring:** Posted for 2 Account Executives (first time hiring sales)
→ Previously founder-led sales, now scaling
- **Significance:** High — they're pricing up and investing in sales.
Consider if our pricing leaves room for their displaced customers.
### [Competitor B]
- **Social:** Started running YouTube Shorts, 3x per week
- **Website:** Added "AI Chatbot Setup" as a new service offering
- **Reviews:** 2 new Clutch reviews, both 5-star, both mentioning fast turnaround
- **Significance:** Medium — the YouTube investment is notable.
The chatbot service overlaps with our offering.
### Recommended Actions
1. Update our comparison page to address Competitor A's price increase
2. Monitor whether Competitor B's chatbot service gains traction
3. Consider a blog post targeting "AI automation for dental practices"
before Competitor A owns the niche
Share:
This brief takes 3 minutes to read and gives your leadership team (or your agency client, if you sell CI as a service) a clear picture of what's happening in the market.
For Agencies: Competitive Intelligence as a Service
Here's an angle most agencies miss: competitive intelligence is itself a sellable service.
Your clients want to know what their competitors are doing. They just don't have the time or tools to track it. An OpenClaw CI agent running on Clawfleet costs you $10–$30/month in infrastructure and API costs per client.
Charge $500–$1,000/month for a "Competitive Intelligence Retainer" that includes weekly intel briefs and quarterly strategic analysis. That's 90%+ margin on a service your clients genuinely value.
The agent does the monitoring. You add the strategic analysis on top — the "what should we do about this" that makes the brief actionable.
Setting Up the Agent
Step 1: Define your competitive set. Start with 3–5 direct competitors. More than that and the signal-to-noise ratio drops.
Step 2: Configure the SOUL.md with monitoring rules:
You are a competitive intelligence analyst for [Company/Agency].
Monitor the following competitors daily:
- [Competitor A]: [website URL]
- [Competitor B]: [website URL]
- [Competitor C]: [website URL]
Daily checks:
- Visit each competitor's pricing page, blog, careers page, and
social media profiles
- Note any changes since the last check
- Rate significance as High/Medium/Low
Weekly output:
- Every Monday at 7am, compile a Competitive Intel Brief
- Include all changes observed during the week
- Add a "Recommended Actions" section with 2-3 suggestions
- Send to the #competitive-intel Slack channel
Significance rating:
- High: Pricing changes, new service launches, major hires,
direct competitive moves against us
- Medium: Content strategy shifts, new marketing channels,
notable social engagement
- Low: Minor website updates, routine content, no strategic impact
Step 3: Install the Web Search and Scheduler skills. The agent needs web access to monitor competitor sites and a scheduler for the daily checks and weekly brief.
Step 4: Run manually for the first week. Check that the agent is correctly identifying changes and not hallucinating differences that don't exist.
Why This Works Better Than Manual Tracking
Most agencies "do competitive intelligence" by occasionally checking competitor websites when they remember. This has three problems:
Inconsistency. You check when something reminds you, not on a schedule. You miss changes that happen between your checks.
Recency bias. You notice what changed today. You don't notice gradual trends (like a competitor slowly adding more AI-related content over 3 months).
No documentation. Your observations live in your head. When a client asks "what's our competitor doing differently?", you're going from memory, not data.
An OpenClaw agent is systematic, consistent, and documented. It checks every day, records every change, and identifies patterns over time. After 3 months, you have a dataset of competitive movements that reveals strategy shifts you'd never catch manually.
On Clawfleet, this agent runs reliably on schedule with persistent memory across sessions. It remembers what each competitor's pricing page looked like last month and can tell you exactly when it changed.
